Resources Library by ANA

Insights vs findings

How does one differentiate between findings and insights? Can it be concluded for research in the private sector that the principle difference between findings and insights is one's ability to translate the learning into revenue?Findings are often...

Catalogue: Consumer Insights 2007

Author: Marsha E. Williams

Company: Viacom International Media Networks

May 7, 2007

How to generate global insights to create global brands

The presentation addresses the journey to global insights, acknowledging that simply having a global insight is not enough for building global brands.Having an insight is necessary but not sufficient! The idea that insight is a verb rather than an...

Catalogue: Consumer Insights 2007

Authors: Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

May 7, 2007

Cutting the insight loss

If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions...

Catalogue: Qualitative 2006

Authors: Sandrine McClure, Mark Whiting

Company: Reperes

October 8, 2006

Blog mining

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers.An overview of the tools for data tracking /mining and the ways to...

Catalogue: Leisure 2006

Author: Pravin Shekar

October 8, 2006

Innovative approaches

It has become increasingly critical for the market research industry to provide deeper analysis, more compelling insights and highly actionable recommendations generated from the consumer research we provide to clients. This perhaps in large part...

Catalogue: Qualitative 2006

Author: Marla Commons

October 8, 2006

A new constellation is emerging the sign of confidence

This paper aims to share the process behind the work of building a new brand identity on the client side, how it worked, what was researched and why, and not least how it is helping the client to live its brand. Within business-to-business...

Catalogue: Qualitative 2006

Authors: Ann Margreth Hellberg, Christina Sterner

October 8, 2006

The basic of design for emotion

Although emotional responses to product design are subjective and therefore intangible, the process underlying these emotions is lawful. There are universal principles in how emotions are elicited, and these principles also apply to emotions...

Catalogue: Congress 2006: Foresight

Author: Pieter Desmet

June 15, 2006

Foods, diet and wellbeing

This paper outlines how consumer trends information can help manufacturers in developing and implementing strategy. it also details how this information needs to look beyond the issue directly at hand – that is, to look both at what else...

Catalogue: Congress 2006: Foresight

Authors: Roger Smith, Bill Parton

Company: GfK

June 15, 2006

Pushing the boundaries of the 'research debrief'

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set...

Catalogue: Congress 2005: Making A Difference

Authors: Nila Sanyal, Robin Cleland, Vittorio Raimondi

September 21, 2005